Historically we have focused our operations mainly on Western and Southern Europe. The time has now come to make long-term investments in Asia, in particular with a focus on China, a country that is currently enjoying rapid economic expansion with a corresponding consumer spending boom. In Asia, as in Europe, we will build a position as a reliable market player that does not emphasise short-term profit, but is there to stay, and enables retailers to reap the fruits of its international expertise and experience in retail real estate development and management. Initially we will focus on participating in new development projects in major cities in China through our office in Hong Kong and, in a limited way, in fund investments.It is REDEVCO’s ambition to develop Asia as its second home market. 

From the new office in Hong Kong, Redevco Asia headed by Robert Lie will build an Asian real estate portfolio comprising retail investments and developments, in particular new shopping centre developments in Asia’s major cities. Together with local partners, Redevco will in principle develop for its own portfolio. Building up an Asian portfolio is in line with Redevco's strategy of geographical diversification.

With a strong international track record of excellent stock selection, Redevco has demonstrated an ability to identify opportunities where value and performance are created by skilful management rather than relying solely on the market. This entrepreneurial approach and a commitment to take the long term view, means Redevco is well placed to create sustainable value in the traditionally volatile emerging markets.

Redevco Asia aims to build a significant portfolio of retail and mixed use real estate assets in Asia, with a focus on China. Our focus will be on long term performance, thereby taking account of the needs of our tenants. Sustainability and quality of management are important in reaching our goals.