REDEVCO - the name derives from Real Estate Development Company - has been operating as an independent company since 1999. Its origins lie in the real estate department of fashion retailer C&A. So we are a young company with over 150 years of experience.
REDEVCO Central Europe covers 6 countries: Austria, the Czech Republic, Slovakia, Hungary, Romania, and Poland. Many of these countries have recently joined the EU. These Central European countries are one of the fastest growing markets in Europe and offer the biggest potential for expansion. Retailing in particular offers opportunities for growth in this region, with its total population of over 100 million.
Our current investments include properties and projects in Austria, Hungary, the Czech Republic, Slovakia, Romania and Poland. We are physically present in Vienna, Bucharest and Warsaw.
Strategy
Given our company strategy and local expertise, our focus is the retail sector. Within that sector we operate in all formats but we invest primarily in shopping centres, retail warehouse parks and high-street locations in towns with over 50,000 inhabitants. The key to our success is that we work closely with retailers when they are considering new markets, and thus see things through their eyes. If the retailer is successful, so too will our projects be. In a fast-moving market the ability to take decisions quickly is one of our strengths. We make decisions efficiently at a local level, for local businesses, but we can act at a European level if necessary.
There is no preset limit to how much we are prepared to invest. We are willing, and in some circumstances keen, to enter into partnerships with developers (retail or otherwise). We have successfully entered into development partnerships in various countries and plan to continue to do so to optimise mutual profits. If necessary, pre-financing is possible. To obtain the best local results, we are happy to engage in public private partnerships: early involvement in project plans can greatly enhance the final result.
In addition to redevelopment, project development has also become part of our activities. Here too the focus is on retail projects, enabling us to respond even better to the needs of international retail chains.
Our retail portfolio currently accounts for 90% of invested assets, the remaining 10 % for offices and logistics.
Romanian Retail Development
We are willing to enter into partnerships with developers (retail or otherwise): We have successfully entered into development partnerships in various countries and plan to continue to do so to optimize mutual profits. We have – for example in Romania.
REDEVCO has set up with EMCT Romania, one of the most reputable local developers in the Romanian retail real estate market, a joint-venture called Romanian Retail Development – RRD.
In this case we combine local knowledge with international expertise to create the most sustainable retail developments adapted to local needs and local Market usage. We plan to invest up to 500 mio € in the course of the next 3 – 5 years in the Romanian Retail Real Estate market and will consider towns above 100.000 inhabitants for such investments. We plan to operate the shopping centers that we develop for our own portfolio by ourselves, thus documenting the commitment to the local market and the local community long term.
Click here to go to the homepage of the RRD