Redevco Germany is one of the biggest companies in the international Redevco organisation. Headquartered in Düsseldorf, a team of around 40 real estate professionals is led by Managing Director Arnd Leinemann. The high-calibre portfolio currently comprises about 110 properties with a total value of 1.2 billion euros (as at end 2012).
Retail runs in our blood
Traditionally everything at Redevco revolves around retail. The overall European portfolio currently comprises of over 500 properties; more than 90% of these properties are in the retail sector. They are located in prime retail locations in major cities: high streets, historical city centres as well as shopping centres and retail parks. Since our foundation we have greatly reduced the share of rental income attributable to the principle tenant – our sister company C&A – both nationally and internationally in favour of third parties and therefore have sold numerous C&A properties. Whereas the textile chain initially represented around 95% of the portfolio in Germany, today its share is at approximately 60%.
Trade in transition
Global connectivity, new processes of information gathering and decision making as well as changing consumer shopping habits have significant consequences for the retail industry. Retailers who wish to remain successful in this connected consumer world must develop a clear strategy which, among other things, meets the challenges of Cross-Chanel Shopping – for example with physical stores which add tangible value.
Reflecting market dynamism
This is precisely where our strength lies. We have been conversant with the requirements of the retail business for more than 150 years and meet the needs of the market with the most relevant and inspiring real estate solutions where quality and sustainability are key. Like retailers we have our finger on the pulse of time. That’s why we can offer retail space which in turn is attractive to the tenants’ customers and invites return visits, in the right location, in adequate size, with high flexibility and quality. This is our core business.
Quality above quantity
It is our mission to be the real estate partner of choice for retailers. That is why our highly experienced team of retail professionals closely works together with the tenants and helps them respond to a rapidly changing environment. With our focus on prime properties in the dominant shopping areas of Europe’s most resilient retail markets and our offices and support services in the countries where we operate, we have an extensive knowledge of local retail, consumer and real estate markets. It also allows us to promptly respond to or create opportunities ourselves. One of the key strategic objectives is to maximise the quality of the portfolio. We take an active approach in continuously enhancing the value of the properties by broadening the tenant mix and intensifying the use, as well as through management, redevelopment and repositioning. Where appropriate for both parties we work together with co-investors and in such cases also assume responsibility for asset management.
Business in Balance: Living sustainability
The principle “Business in Balance” perfectly reflects our thinking: We attach great importance to a balanced and sustainable interaction of corporate social responsibility, sound ethics and business conducted with integrity as well as consideration of environmental issues over shortterm profit. This also involves a clear commitment to green building standards. As a founding member of the German
Sustainable Building Council (DGNB) and member of the advisory board of the German Private Institute for Sustainable Real Estate (DIFNI), we ensure that new developments are certified according to internationally recognised ecological rating systems, so that we can be sure of best practice in sustainable
design. In addition we enhance the energy efficiency of the portfolio which, for example, in Germany involves adherence to the new “BREEAM In-Use” guidelines.
One of the successful projects already completed, was the refurbishment of the 1960s C&A building in Mainz in cooperation with our sister company C&A. Using the latest building technology, the fashion house was transformed into an award-winning “ECO-Store” which became the first existing retail property in Europe to be rated “very good” under the strict international BREEAM assessment standard. For ALEA 101 in Berlin, we are striving for a dual green building certification, namely both the international BREEAM standard and the German DGNB standard. The commercial and residential development currently under construction at Alexanderplatz has already been awarded a Gold pre-certificate by the German Sustainable Building Council (DGNB).