City Attractiveness

Identifying succesful markets for our retailers and investors


We monitor changes in consumer behaviour which impacts the attractiveness of cities. A good understanding of various factors, like e-commerce, structural stagnation of economic growth, political instability and demographic change, allow us to adapt our property offering to the needs of our retailer clients.

Our top 25 cities:

Our city attractiveness model for high street investments draws on a wide range of sources to analyse and rank main high street locations in 825 European cities within 25 countries. The 19 different indicators are grouped into four main categories: population, economy, retail property market and city quality, which are scored and weighted to derive a city’s ranking.

This ranking is enriched with the local knowledge of Redevco’s seven country teams that enables the grouping of locations into five ‘quality baskets’, ranging from ‘Excellent’ to ‘Poor’, to identify a total investment grade universe of around 165 European cities. The model is constantly under review in relation to sources and indicators to reflect the current trends and market conditions.

For more information about Redevco’s views:

T +31 (0)20 599 6262