Live
The core fundamentals of the residential investment market are extremely strong with 70 million people projected to move to Europe’s leading cities over the next 30 years. People will continue to want to live in vibrant, urban areas and the strongest, future-proof investment locations are those where people can enjoy the right mix of functions of living, working, shopping and leisure activities.
Work
The heart of the city will remain a logical location for people to meet for work. Even post-pandemic, office locations will still be in demand. However, the workplace is changing as people will seek to balance flexibility and remote working. More co-working and flexible office spaces are therefore likely to arise and we foresee those spaces to be mixed with other functions.
Shop
Retail is an essential element in the mix, where people live and work. Shops have always been the anchor of the city, and form the beating heart of its neighbourhoods. As consumer behaviour is changing, retailers adapt their businesses and demand retail space to be more integrated and flexible.
Play
Human beings are social creatures and love to meet with each other. We also like to do things together and create valuable memories. Whether it is having a bit to eat, visiting a museum, or watching a movie, we like to have a good time together. This is why experience-based leisure locations – Food & Beverage, culture and entertainment – are indispensable.